Epic Health

Soma Water Filters: High Style, No Substance

Readers of my blog know that posting critical product reviews is not my thing, but this company appears to be perpetrating one of the most sophisticated healthy product cons I’ve seen in awhile.
This is textbook greenwashing and I’m compelled to expose it.

Enter Soma.

soma

Humans are impressed by beautiful things, and the Soma water filter is certainly that.

Dubbed by many as a “Better Brita”, Soma describes their product as a beautifully innovative, sustainable water filter.

And at first glance, I have to admit, it is quite the attention getter.

The Soma boasts a german-engineered glass carafe, and a filter made entirely from biodegradable materials, including coconut shells, silk, and a plant-based casing instead of plastic.

$99 bucks gets you the Soma carafe and a 1 year supply of filters. The filters need replacing every two months at an eventual annual cost of about $78 per year.

And after baiting you with all of the eco-friendliness, they set the hook with charitable consciousness. A portion of the proceeds from every sale goes to charity:water (a personal favorite) to help install clean water wells around the world. 

Photo on 4-16-14 at 9.42 AM #3

Exhibit A:  Picture of a guy sporting a charity:water hoodie and t-shirt.

Soma was named one of “25 Companies That Will Change the World” by Inc. Magazine,
and the #1 Design Story of the Year by Fast Company in 2013.

And they raised $100,000 on kickstarter in 10 days.

With a quick google search you will find what appears to be every website on earth praising this product, including Tree Hugger, Techcrunch, Glamour and GQ, and bloggers galore, some of whom I have great respect for.

Soma recap
Beautiful? Check.
Innovative? Check.
Sustainable? Check.
Charitable? Check.
Affordable? Check.

Ok well I guess that about sums it up, this might just be the perfect product,
a healthy hipster must-have.

But I feel like I’m forgetting something…

Oh yeah, so how well does the filter work?

Employees scatter… Crickets chirp… A tumbleweed rolls by…

Apparently it doesn’t.

In fact I’m not sure what even qualifies this as a “water filter”, as it doesn’t appear to filter out anything.

If you’ve done any research on water filters, you may have noticed that a major selling point of a water filter is its ability to remove contaminants from your drinking water, and of course most water filter companies tout the degree to which their filters are able to do that.

But not Soma.

They make absolutely no claims that their “filter” filters out anything, choosing instead to seduce you with sexy curves and global consciousness. See for yourself.

On this page Soma states that “chlorine is carcinogenic and toxic,” implying that you really should filter your water.

I agree with that statement.

The product description page says, “Proven to reduce aesthetic chlorine, taste and odor.”

Ok they mention reducing chlorine, but the precursor “aesthetic” seems a bit odd…

Then on their FAQ page they answer the question, “What does the Soma filter out?”

With this: “The Water Quality association (WQA) tested Soma to NSF/ANSI Standard 42 requirements for materials safety, and chlorine taste and odor reduction.”

That’s it. That’s all it says.

The Soma was tested for using safe non-toxic materials, and for its ability to reduce the taste and odor of chlorine, aka “aesthetic chlorine”, but notice two things:

1) They fail to mention how well it did in that test, only that it was tested.

2) They are not claiming to actually reduce any measurable amount of chlorine (or anything else)
from your drinking water, only the smell and taste.

So it’s essentially a water deodorizer. aka Total Imposter.

Soma is to clean water what Healthy Choice cookies are to health food.

Also I can’t help but find it strangely ironic that they chose the name Soma, which was the name of the drug in Brave New World given to the population to keep them passive and docile. And there’s a chemical added to our drinking water which does just that.

USAF Major George R. Jordan testified before Un-American Activity committees of Congress in the 1950’s that the Soviets openly admitted to “Using the fluoride in the water supplies in their concentration camps, to make the prisoners stupid, docile, and subservient.”

Fluoride is also an ingredient in both PROZAC (FLUoxetene Hydrochloride) and Sarin nerve gas (Isopropyl-Methyl-Phosphoryl FLUoride).

Oh, and fluoride destroys your pineal gland, and your thyroid, and causes a host of other problems in the body.

If you want to go further down that rabbit hole, read this post:
How a toxic poison ended up in our water supply

So yeah, chlorine and fluoride are super bad, but there’s a lot more to be concerned about.

Mercury, lead, aluminum, cadmium, chromium 6, copper, arsenic, viruses, bacteria, parasites, toxic chemical fertilizers like glyphosate and atrazine, and antibiotics from the meat and dairy industry have polluted our ground water, rain water and tap water. These are serious contaminants that are literally making people sick and causing cancer.

Earth to Soma, do you copy?

I appreciate the spirit of what you’re trying to do. Really I do. But in the grand scheme of things, making our drinking water taste and smell a little less like chlorine is really not helping people or the planet.

I sincerely hope you figure out how to make an eco-friendly and effective water filter. That would be amazing. But for the time being, the product you are selling right now is, in my opinion, worthless. All form, and no function.

Thinking about the fact that people are buying Soma filters under the false pretense that it is removing contaminants and improving the purity of their drinking water makes me one frustrated fellow. It is unconscionable. And that is why I stayed up past my bedtime to write this. Only people who know me know how big a deal that is!

To my readers, water is a critical element of life, without it you die. But we live in a toxic world, so it is imperative that you purify your drinking water.

I recommend investing in a system that actually does that. The sad reality is that most water filters are pretty lousy and filter out very little. So do your research.

The two systems I have used extensively in our home, and recommend, are either a Waterwise Countertop Distiller, which we used for 8 years, or a Berkey Water Filterwhich we use now.

Reverse osmosis systems are also excellent water purification systems, but like distillation, they strip everything out, so it’s a good idea to remineralize the water before drinking RO water.

I also use a Showerwise shower filter.

Here’s to truly clean water.

Cheers!

(((c)))

Related Posts
-How a toxic poison ended up in our water supply
-5 Reasons Why I Love My Berkey Water Filter

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34 Comments so far

  1. Sunnie Shine says:

    Unbelievable, but then again, I guess not. Yeah, I’ll stick with my Berkey – it’s beautiful and sexy, too, lol!

  2. UK Raw Health says:

    Thank you for your research, it did appear secret agent skills were required on your part to get through the information presented to the truth! What a shame this product is useless, would look lovely as a vase tho! I agree that the Berkley is the best. I use the British version of this called the Douton British Berkefeld gravity filter. It filters out all nasties with the super heavy metal filters option. Keep sharing.

  3. Jamie says:

    Chris you rock!!!!
    I looked into this brand a few weeks ago and felt the EXACT same way. There was absolutely nothing regarding the efficacy and more so just a really pretty product. I was super disappointed and extremely frustrated!
    Thanks for vocalizing this!!!!

  4. Health4me says:

    So glad you posted this! I had recently researched this product because it was being given away on a popular health website to one “lucky” person. I came to the same conclusion as you did. Sad, sad, sad!

  5. Nic Chimenti says:

    Yea, I am loving my Berkey. It sounds like the Soma passes the ‘as safe as tap water’ test at best, which of course completely defeats the purpose if tap water is your input. I’ve got my 1/2 gallon of Berkified water sitting right next to me at my desk and I’m feeling pretty good. :)

  6. personishperson says:

    How the heck do they get away with this garbage? Thanks for the truth!

  7. EZ says:

    I appreciate this info, but is there any proof (such as actual test results) besides the obviously vague information provided by SOMA. Independent test results from Consumer Labs or a water filter comparison.

  8. Wendy says:

    Thanks Chris! I’ve been in search of a water filtration system for a couple of years, but nothing seemed to fit my needs. Either to expensive, frequent filter change, too big, etc.. This one seems spot on! I already placed my order for the Big Berkey and will post a review once I receive it!!! Thank you, thank you! —-Wendy

    • EvenTempered says:

      Wendy, I hope you got the Berkey system. I haven’t regretting spending the money. It is not better than anything in plastic bottles and more efficient on my energy to tote cartons of water.

  9. Andrea says:

    Hi Chris. I’m from Brazil and I was thinking about putting subtitles in Portuguese in your videos, so that more people have access to them. What do you think?

  10. sara says:

    I friend did a test on water from my Berkey filter and said it had 200 ppm (?). Apparently, this is high and not very “filtered”. Any thoughts?

  11. Kathy says:

    Thank you Chris for staying up past your bedtime to let us know about this scam. Also you may know that Brita filters do not filter fluoride, as per their own info. It took me years to even notice that significant detail. And they do not recycle their own filters, or last time I checked that was the case. Really important to do one’s research. Thank you for doing what you do. All the best, Kathy Butler

  12. Shelly says:

    Thank you Chris, once again, for doing the research that the rest of us probably wouldn’t have, and alerting us to deceptive advertising. We are all so easily duped into believing things we really want to believe in, especially any product that claims to help improve our health and our world at the same time. I’ve been meaning to buy the Berkey for some time now. Noticed someone who commented below had a question about her Berkey not passing some sort of test! Urghhhh!

  13. Vicki says:

    I have not done the research, Chris, but a trusted friend explained to me why I should not drink water purified by reverse osmosis. The water is left hungry for minerals, he said. It will pull them from my body. He is a plumber and he added that he has seen eat through copper piping. If this is fact, filtered spring water will be our safest choice, right?

    • sj says:

      I read that too from Dr. Lawrence Wilson’s website so, I took off my RO Aquasana from my faucet and am now buying spring water from Whole Foods except I can’t find out how they are cleaning it and suspect they use RO even on sping water!

  14. Cathie Grout says:

    I applaud your article, Chris! I personally use a reverse osmosis system as it is one of the only systems that will also remove fluoride, and I do not trust any local water authority to keep us safe.I will share this on my page!

    • sj says:

      Which RO system are you using? I haven’t found one sold openly on Amazon,etc. that removes fluoride except one that cost $700 but (it) had no testimonials except a couple on their website and zero info from customers on google about the company that’s in Oregon.

  15. Daisy says:

    Thank goodness, i own a Berkey now so i would not even look anywhere else. Chris, you are the best!

  16. Tina Bees says:

    Hi Chris I bought a biocera anti oxidant alkaline water filter do you know anything about these filters or have I invested in something totally useless I also give this water to my toddler I’m now a little confused in what to do!
    Kind regards

  17. Tina Bees says:

    I would just like to add that you are an amazing person and an inspiration to so many people I no longer live with the fear of cancer so a great big thankyou for that keep up the good work!

  18. ant says:

    to make the filter look good is a start, what would it take to finish the design
    but they would not obviously be interested .
    you are the best

  19. Gino says:

    what do you think of the Zero Water FIlter?

  20. Susie says:

    Great scoop. What are your thoughts on alkaline (/acid) water filtration systems?

  21. Kathy Dabanian says:

    Berkey is a great water filter. I tried also to find out about Soma and got nothing. Its a shame it looks great but not sure what it delivers!

  22. There’s no doubt that water is an essential part of good health, although the amounts. The consumption of both beverages and also foods that contain a high water content. Point-of-use water filters serve to remove the lead content from drinking water prior to its’ consumption, thanks.

  23. EvenTempered says:

    We have been using a Big Berkey for a good while now and even the animals will no longer drink water from the tap. Even if the water in the container for the animals is gone, they will go outside and drink from a mud puddle before anything from the tap. That itself was enough of a “hint” if they won’t even drink that water from the tap, I won’t either. Well, now I’m sorry we didn’t get the bigger Berkey. Animals….three cats and a 99 pound dog….not counting the two humans. If you are shopping and have pets, be sure to include the water they need.

  24. sj says:

    Thank you, I felt the same smoke and mirrors when I looked into this product. I guess they think we’re dummies? lol The first thing smart people do… is looks for their stats on which contaminates are removed by a filter and attractiveness is way down the line on a long list of priorities for healthy drinking water! I search and search and came up with zero about that for Soma.

    There needs to be a clearing house website for ALL water purification products because water is that important and there are so many products that don’t do what they say they will and are not cheap either! I found an obscure company that makes a water filtration counter system that is $700 but I could not find 1 customer review or anything but the company on google about it and they’ve been in the biz for a long time. They can make wild claims of total purification perfection on their website but as we know..it doesn’t make it true.

    I don’t own a Berky, it’s way too big for my kitchen & I’m on the fence right now and got rid of my Aquasana and am drinking spring water. But the company that invents a filter that gets rid of fluoride, fits into every kitchen, easy to use,etc….can rule the water world. Almost every filtration system dances around the topic of fluoride.

  25. Mary says:

    So, what about Britta?

  26. Meghan says:

    Does no one care that David Beeman, one of the most respected professionals in the water filtration field, designed this? i would find it hard to believe that a person of that caliber would create something that didn’t actually work. Why would he risk his reputation on something that is fraudulent?

  27. Dehydrated says:

    Hi Chris! I like your critical look at the product, but I don’t see what’s wrong with it? It only claims to filter out odor and bad taste. By doing that it makes the water taste better and therefor makes us drink a little bit more water, which is good for the body. In the long run it would make us drink less soda and other sugary drinks. I can’t see the harm in that. I think the reason why the add may seem deceptive, and since people misunderstand it in some ways it is, is because people are lazy add readers. When something states water filter, we assume that it filters away toxins. A filter is a filter as long as it reduces other qualities, and this product does. So whatever our personal wishes are what a filter should be, this is a filter and pretty much does what it says on the website…


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Hi there!

My name is Chris Wark.
I was diagnosed with stage 3 colon cancer in 2003, at 26 years old.
I had surgery, but refused chemo.
Instead I used nutrition and natural therapies to heal myself.
By the grace of God, I'm alive and kicking, and cancer-free!

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